A group of men dressed in traditional attire riding decorated horses in an outdoor event, with greenery and rolling hills in the background.

Experiencing Pakistan isn't about racing through landmarks and checking them off. Our wonders surround you; you'll encounter them wherever you wander. But some suggestions are welcome. So drop the itinerary as we welcome you, adventurer, to the land of natural and cultural richness. View some of our highlights here.

Silhouettes of five people, four standing and one sitting, on a hilltop at sunset with pink sky and distant mountains

New experiences in 2025

Pakistan's Northern Areas

These truly are the most popular destinations in Gilgit-Baltistan. Three of the region's most cherished and iconic highlights that keep visitors coming back.

A man with sunglasses and a light-colored shirt stands by a railing on a lake surrounded by mountains, with a partly cloudy sky above.

Snow-capped peaks, turquoise rivers, and legendary hospitality make this Pakistan's most enchanting northern destination.

Coastal charm, multicultural spirit, and electric atmosphere make this Pakistan's largest and most dynamic city.

A scenic mountain landscape with a turquoise lake and rock formations, with boats on the water and snow-capped peaks in the background under a partly cloudy sky.

Our Pakistani Highlights

Say Assalamu Alaikum to our Pakistani Highlights!

A traditional Asian-style building with red roofs and curved edges is situated on the edge of a lake, with a mountain range in the background and green trees surrounding the building.

Pristine glacial lakes, dramatic valleys, and towering K2 views make this Pakistan's ultimate gateway to high-altitude adventure.

Mughal palaces, bustling food streets, and rich artistic heritage make this Pakistan's most culturally vibrant city.

Three bears in a grassy, autumn landscape, with one adult bear lying on a large rock and two cubs standing in the foreground.

Rolling alpine plateaus, wildflower meadows, and roaming brown bears make this one of the world's highest and most pristine national parks.

Five Thousand Years in the Making

Civilizations don't get much older than this. Pakistan's heritage stretches back to the Indus Valley, one of humanity's earliest urban cultures that flourished five thousand years ago. When you're here, you can explore everything ancient empires left behind—from Mohenjo-daro's ruins to Mughal masterpieces—and experience the living traditions that still thrive today.

A mosque with large white domes and red sandstone walls under a colorful sunset sky.

Our biggest cities

These truly are the most vibrant metropolises in Pakistan. Three of the nation's most dynamic and iconic cities that keep visitors coming back.

Sunset over the ocean with waves approaching the shore, silhouettes of buildings on the left, and a small boat on the water to the right.

Karachi

A street food vendor preparing bread in an outdoor stall, with motorcycles and auto rickshaw passing by on a dusty road in the background.

Lahore

Islamabad, Pakistan mosque with tall minarets and mountainous background during dusk.

Islamabad

Tree-lined avenues, modern architecture, and Margalla Hills backdrop make this Pakistan's most serene and planned capital.